MNP DIGITAL REPORT

From adoption to advantage in Canada's mid-market

The Business of AI 2026

Download MNP Digital's AI report

 

Understand where your organization stands in the Canadian mid-market, and unlock the next phase of AI advantage.

Moving from AI adoption to real business impact

AI adoption has quickly become table stakes for Canadian businesses. What matters next is how and where it powers performance, manages risk, and supports growth.

The Business of AI 2026 takes an in-depth look at how artificial intelligence is creating value across operations and decision-making, and why turning early progress into real results has become a leadership priority, not a technology exercise.

Based on findings from a national Ipsos survey of 250 Canadian business leaders and MNP Digital advisors’ experience working with mid-market organizations, the report focuses on the choices that shape long-term success. Where AI should play a role in your organization. What could be limiting your scale. And how you can move beyond early wins to unlock greater business value.

Where insight meets action

With this report, compare your strategic approach and benchmark progress against other Canadian organizations.

  • See how organizations are progressing along the AI maturity curve, and what that means for where you stand
  • Understand which AI investments are most likely to deliver business impact, and which commonly stall despite strong intent
  • Identify the barriers that slow scale, from skills and governance gaps to integration complexity and budget trade-offs
  • Learn how organizations are measuring ROI, and what those measures reveal about whether AI is delivering real business value

What the data shows

Want to see all the unique learnings?

Understand where your organization stands, and unlock the next phase of AI advantage.

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